When it comes to selling a Evanston or North Shore home, the backbone of any successful marketing strategy is proper pricing. That’s because the highest volume of potential buyers sees your home within days of it hitting the market. So if your home is perceived as overpriced right off the bat, you’ve already missed a huge opportunity.
In fact, North Shore homes that required one or more price changes sold on average for 86% of asking price in 167 days last year, whereas homes that did not require a price change sold for 95% of asking price in just 73 days.
The same is true for luxury homes on the North Shore. Among homes priced at $1 million and above, those with one or more price changes sold on average for 84% of asking price in 248 days, while those that were priced accurately sold for 93% of asking price in 139 days.
As the numbers indicate, setting the right listing price is paramount to a faster, more lucrative sale. At @properties, we consistently outperform the overall market on both of these important performance measures: Days on Market (102 days for @properties vs. 104 overall) and Selling-Price-to-Original-Listing-Price ratio (93% for @properties vs. 92% overall).
Of course, pricing is just the beginning. In order to achieve the best possible results for our clients, we leverage cutting-edge sales and marketing programs that give you a competitive advantage.
If you’re thinking about buying or selling, contact me to discuss the perfect strategy for you. Thank you for your business and referrals!