When it comes to selling a Evanston or North Shore home, the backbone of any successful marketing strategy is proper pricing. That's because the highest volume of potential buyers sees your home within days of it hitting the market. So if your home is perceived as overpriced right off the bat, you've already missed a huge opportunity.
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A Market Inflection Point
14 Oct 2021 | 10:35 pmChicago’s suburban home market has gotten a lot of attention lately as people have sought more space inside and out. So, in the latest installment of @ The Market, @properties managing brokers Tricia Riberto and Jim Barcelona go on location in Naperville to discuss where the market is headed this fall. After a frenzied year of homebuying with countless stories about bidding wars, Riberto and Barcelona note that we are at an inflection point in the market. In March 2021, inventory bottomed out in Chicagoland amid strong buyer demand. Since then, inventory has gradually increased, and we’re starting to see the return to a more balanced market. As supply and demand shifts, Riberto and Barcelona discuss how buyers and sellers should change their approach this fall market. For sellers, they talk about proper pricing strategies and emphasize the growing importance of looking at recent comparable sales. Meanwhile, there’s opportunity for buyers, who are breathing a sigh of relief as inventory rises, competition recedes, and interest rates remain low. For more market insights, watch the full episode below or check out the segment highlights here. The post A Market Inflection Point appeared first on @home.
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Kick Off to Fall Sweepstakes + Official Rules
11 Oct 2021 | 6:07 pmThe leaves are turning, soups are on the stove, and autumnal decor covers the home. You know what that means? Fall has arrived! Learn how to enter our Kick Off to Fall Sweepstakes for a chance to win some cozy essentials like Apple AirPods, homesick Apple Orchard candle, and Pottery Barn’s cozy Buffalo Check throw. How to Enter: Complete the entry form HERE Official Rules: SPONSORS. @properties’ Kick Off to Fall Sweepstakes is sponsored by @properties, 212 E. Ohio, Chicago, IL (“Sponsor”). PROMOTION PERIOD: Promotion begins at 2:00 p.m. Central Daylight Time (“CDT”) on October 11, 2021 and ends on November 11, 2021 at 2:00 p.m. Central Daylight Time (“CDT”). The Promotion computer, as determined by Sponsor in its sole discretion, is the official time keeping device for the Promotion. AGREEMENT TO THE OFFICIAL RULES: By participating in the Promotion, all entrants fully and unconditionally agree to and accept these Official Rules and the Sponsor’s decisions which are final and binding in all matters related to the Promotion. Winning a prize (described below) is contingent upon fulfilling all requirements set forth herein. ELIGIBILITY. Individuals who reside in the fifty (50) United States or the District of Columbia and who are 18 years of age or older are eligible to enter. ENTRY. During the Promotion Period, visit https://bit.ly/3lu5vb3 and complete the online entry form. All required fields must be completed. Incomplete submissions are void. No purchase is necessary. A purchase will not improve your chances of winning. DRAWING. A random drawing will be held on or about 2 p.m. Central Daylight Time (“CDT”) on November 11, 2021 (“the Draw Date”) at a location designated by Sponsor to select the potential prize winners from among all eligible entries received by Sponsor during the promotion period. Non-winning eligible entries will not be included in subsequent Drawings (if any). Potential winners will[…]
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Local Organizations Come Together for Chicago Neighborhood Cleanup
11 Oct 2021 | 3:00 pmWhat do @properties and the Wu-Tang Clan have in common? An undeniable love for Chicago and giving back. Last month, @gives back partnered with Wu Tang Foundation, the charitable arm of the world-renowned hip hop group, and Strides for Peace, a Chicago non-profit dedicated to ending gun violence and empowering community organizations, for the inaugural Chicago Neighborhood Cleanup event. The event originated from three locations, representing four organizations on Chicago’s South Side: Kids Off The Block in West Roseland, Paving The Way Project in Washington Park, and Target Area Development Corp. and The Faith Community of St. Sabina in Auburn Gresham. Volunteers worked together to pick up trash and clean up several streets and parking lots. “Wu Tang, Strides for Peace, and @properties are three organizations that share a commitment to love, innovation, making a positive impact, and building relationships within and between communities,” said @properties co-founder Thad Wong. “Through these beautification efforts, we hope to underscore the value in these neighborhoods while gaining a deeper understanding of the struggles that are often overlooked in our world.” @gives back was established in 2009 by Wong and @properties co-founder Mike Golden. The non-profit foundation has devoted much of its fundraising efforts to supporting organizations that create opportunities within Chicago’s disadvantaged communities. A big thank you to all of the volunteers and organizations that made the event possible! The post Local Organizations Come Together for Chicago Neighborhood Cleanup appeared first on @home.
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@ Loves Local is Heading Somewhere Sweet; Sweet Ali’s Gluten Free Bakery!
8 Oct 2021 | 5:59 pm@properties and Proper Rate are excited to be bringing @ Loves Local to a Hinsdale favorite, Sweet Ali’s Gluten Free Bakery, on Wednesday, October 13th! Having recently celebrated their 11 year anniversary, it’s clear that Sweet Ali’s has become a staple among the community as well as over 150 retail and restaurant locations throughout Chicagoland. Owner Ali Graeme embarked on this sweet adventure after finding out both her and her son were diagnosed with celiac disease. We love her positive outlook and her dedication to creating treats that can be enjoyed by all. What inspired you to open Sweet Ali’s? Ali Graeme: My son [was] diagnosed with celiac disease in 2007. Just a few weeks later I learned that I also had celiac. Rather than dwell on the negative of our diagnosis, I decided to channel my energies into something positive for my son and me. Having just retired from the financial world, I decided to pursue my passion for baking by developing amazing tasting gluten free baked goods. With encouragement from my family and friends, I started Sweet Ali’s Gluten Free Bakery in April 2009, dedicated to creating the most delicious gluten-free products that all those sugaring from a gluten intolerance would enjoy, as well as those not affected by gluten, would also enthusiastically embrace. Sweet Ali’s Salted Caramel Cupcake Was there anything in particular that drew you to the Hinsdale area? AG: I lived in Hinsdale, so opening a bakery where I lived was very convenient. But more than that, Hinsdale is a wonderful community that embraced the bakery. We are so lucky to be located in such a supportive town. You have a variety of cupcake flavors. What are a few of your standouts? We’re excited for the Salted Caramel and Cookies & Cream cupcakes! AG: We[…]
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Introducing Aspire: @properties Brand New Digital Magazine
29 Sep 2021 | 7:06 pm@properties is proud to introduce Aspire. Aspire is our new digital magazine that invites readers into the world of luxury living. We’re excited to share the first issue, which highlights everything from luxury listings and interior design tips to the best Midwest getaways and more. The digital design allows readers to fully engage and interact with listings and articles through quick links to home and product information. “In this digital era, we’re excited to release a magazine that showcases beautiful luxury homes and lifestyle articles that are just a click away,” said Natasha Patla, Chief Marketing Office of @properties. We invite you to digitally turn the pages of our fall issue here and experience everything Aspire has to offer. The post Introducing Aspire: @properties Brand New Digital Magazine appeared first on @home.
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Taking LOVE to New Heights: @properties Unveils Six-Story Mural in Chicago’s River West
16 Sep 2021 | 8:35 pmIt’s no secret that @properties loves supporting Chicago artists. Over the years, we’ve collaborated with a number of well-known names in the art community including Hebru Brantley, Dwight White, Marc Hauser, and Matthew Hoffman (the creator of @properties’ signature Love script). Today we are excited to announce we’ve teamed up with internationally recognized artist Lefty Out There to unveil a six-story mural in Chicago’s River West neighborhood. Featuring the Love script, the 70-foot-tall by 100-foot-wide mural at 806 N. Peoria St. is the largest work ever created by Lefty Out There (AKA Franco Campanella). The Chicago native is known for his signature squiggles (polymorphs) and marks, which have earned him recognition by brands like Nike, Red Bull, Effen Vodka, and Nobu, and have spanned out across Europe, the U.S. and Asia. The mural took six months to plan and nearly a week to execute, requiring the use of an aerial lift – a first for the artist. Lefty and his two team members worked daringly to create the signature design from as high as 70 feet in the air. Prominently located one block west of the corner of Chicago and Halsted, the mural is visible from both the street and Metra’s UP North and UP Northwest commuter train lines. “Lefty is one of the most exciting artists to come out of Chicago, and we’re thrilled to showcase his work, to bring the Love campaign to life,” said Thad Wong, co-founder and co-CEO of @properties. “As a Chicago company, we have an incredible love for our hometown and look for ways to support the artists that provide the colors and textures that make Chicago such a great place to live.” Wong and @properties co-founder and co-CEO Mike Golden dreamt up the Love campaign as part of a mission to spread positivity[…]
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Who Wants a Slice? @ Loves Local Heads to Marco Roma!
16 Sep 2021 | 4:00 pmIs there anything better than a slice of pizza? If you ask us, there is nothing better than a slice of Marco Roma’s pizza! A favorite in Winnetka, Marco Roma has been serving up hot slices daily (along with other deliciousness) with their own signature twist. @properties and properRate have partnered up to bring @ Loves Local here and treat all to their out of this world roma crust pizza on September 23rd. What is roma crust pizza you ask? We’ll let Joe Marchionna of Marco Roma give you the lowdown and a little more information on what makes Marco Roma a great place to stop! Photo by Marco Roma What inspired you to open Marco Roma? Marco Roma: We believe in the importance of quality, hand crafted product and genuine service for our community. That is the main reason for our existence at Marco Roma! Was there anything in particular that drew you to the Winnetka area? MR: Winnetka is so attractive because of the support the community gives us and the other small businesses in town. Our customers are some of the most generous and supportive I have known in my career. Photo by Marco Roma There is no doubt your pizza is a fan favorite! We’ll be offering slices of your Roma Crust pizza. What makes this slice stand out? MR: Our roma slice is made completely from scratch here in our kitchen. We take pride in the ingredients we source, and the slow and deliberate process in making the pizza. I think the results speak for themselves! Outside of pizza, what’s something on the menu you’d recommend trying for next time? MR: Our sandwiches are excellent and we bake most of our bread for them right here in house. Salads and pasta dishes are also very popular with our customers. Photo by Marco Roma The[…]
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